According to Jon Morrow, a noted blogging expert, now there’s a new strategy to start a blog that is much faster, up to 20 times faster, than the old method – and still not well known.

For clarification, here’s the Old Method, according to Jon:

  1. Purchase web hosting

  2. Set up a new site through cPanel

  3. Create a new WordPress installation through Fantastico or one of their competitors

  4. Pick out and install your WordPress theme

  5. Customize your theme until it looks the way you want

  6. Install and configure caching plugins

  7. Install and configure backup plugins

  8. Add any extra functionality you need, such as social sharing, e-commerce, etc., by installing additional plug-ins

Unless you’re a techie, these steps can be overwhelming – and a huge reason why most bloggers fail.

Now, let’s summarize the New Method (for 2019):

  1. Check Viability

  2. Spy on Similar Blogs

  3. Test Ideas on Medium

  4. Switch to WordPress – The Right Way

  5. Set Up Your Site – The Right Way

Today, we’re going to focus on Step 1: Check Viability.

A common myth about blogging is the belief that a blog can be created about anything, but that isn’t true. Some subjects and niches just don’t transfer well as a blog. More than 95% of Jon’s students begin by targeting an audience that doesn’t exist. They start a blog around a niche that doesn’t attract any interest.

A good audience shares these traits:


People recognize themselves right away. You have to use the words they use to describe themselves – almost always describing the symptoms, not the cause. For example, a blog about Guys Who Struggle Understanding Their Masculinity probably wouldn’t work well… but a blog about Why Guys Get Friend-Zoned would be much more relatable.

Grouped into Smaller Perspectives:

A blog about freelancers in general would be extremely hard to become successful – the niche is way too broad. Think of your blog as a room: If your targeted audience was in one room, would they all stick together, or would they separate into smaller groups of similar interests? Focus on a niche that is one of those smaller interest groups.

Has a Distinct Continuum of Expertise.

The most successful blogs are the ones with a lot of novices and just a few experts. You want to target beginners who are passionate to learn more about the subject.

Shares the Same View.

A blog about Parents is too broad to succeed, as there are so many subsets (mothers, fathers, parents of teens, parents of babies, etc.) to this subject. Instead, niche it down to one subset: Mothers of Teen Daughters, for example.

Connects on Social Media.

A blog about Erectile Disfunction will never survive, because men just don’t openly talk with other men about it on social media. You wouldn’t get much traffic from Facebook or Instagram.

Willing to Visit.

Millions of people suffer from depression, but there are no blogs targeted directly to depressed people. Why? Probably because reading about depression makes them more depressed! However, a blog that targets families of depressed individuals would be much more popular, as loved ones have a desire to learn how they can help.

Is an Ongoing Interest.

Have a blog that will guarantee repeat visitors, not something that targets a one-time event. A good example is Women who are Planning a Wedding. Your audience will only be interested for the time it takes to plan the wedding. Once the wedding happens, they won’t come back! This blog will have a lot of “churn” – people coming in, and people going out – and you really won’t see a change in growth.

Has Millions of People.

A blog about Women with Size 5 Feet would probably have a loyal following, but unlikely to ever be monetarily worthwhile because the niche is too small. For a blog to grow and be sustainable, it needs a potential audience of millions.

Qualifying your blog idea with these eight traits will serve you well to know what is potentially viable to start a blog.

I’d love to share steps 2-5 of my summary on the New Method, in my newsletter. Sign up below!

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Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits.
Seth Godin