In 1981, Faith Popcorn, a noted futurist, controversial public speaker, and best-selling author, coined the term “cocooning”. She defined this as, “The need to protect oneself from the harsh, unpredictable realities of the outside world.” In other words, taking some good alone time.

I’m currently cocooning. Not in an extreme sense (I don’t hermit myself 1000 miles away from civilization, although sometimes I’d love to), but in a practical sense—in an effort to separate myself from daily distractions and reflect on my own goals.

There’s a lot of noise going on in the entrepreneurial world, all around me. A plethora of talking heads all with the same smarketing (social-media-marketing) jargon regurgitated ad-nauseam: “Leverage”, Purpose-driven”, “Actionable”… And the cringe-worthiest term of them all, “Boss Babe”… Puke. Shut. UP.

I witness someone on the daily asking a simple question on a popular Facebook Women Entrepreneurs page, and five minutes later there are 348 responses, 98% of which are pushing their own sales and service agendas like hungry koi, clamoring for the same crumbs.

Isn’t anyone authentic anymore?



I can’t resonate with any of them. I know the vast majority will never succeed.

Say No to the Noise

The point I’m trying to make is that it’s perfectly okay to just say no in order to focus on your own specific goals. True friends and loved ones will understand.

finding time for meA balanced life is living 50% selfishly, and 50% selflessly.

We can’t give of ourselves fully to others if we haven’t first met our own needs. So go forth, be selfish. Do you. Say out loud, “I need some alone time.” Then go do it.

In my attempt to focus I have pretty much been a semi-hermit during the day: researching, writing, brainstorming, course-taking; quietly building what I hope and pray is a sustainable platform, sitting at my computer, 7 days a week, 8+ hours a day.

Staying 85% off social media, and not being sucked into the constant, daily drama.

Every now and then I put up a cute or funny post on my personal page, just to let everyone know I’m alive. So far, nobody is the wiser. Good… good.

I’m. So. Boring. Right. Now.

But this is my passion. My true friends and family know this is important to me. And, I have the absolute best boyfriend in the world who supports me 100%. Truth be told, 50% of the reason I do what I do is so someday he do whatever the sam fuck he wants. He deserves it.

Currently, my behind-the-scenes focus has been creating a pitch deck for a new web app I had developed. And might I say, What the fresh hell.

Pitch decks, those fun little Powerpoint slides that will make or break your chance at getting any funding from investors, are like being chosen to go out on a blind date with a millionaire. You get only one chance to impress, so you clean up, put on a new dress, and pray that your personality and fake confidence has just the right amount of sparkle to override the gray roots, the duct-taped pumps, or the salad stuck in your teeth.

I’m down to finalizing my presentation and so now I’m trying to push through a paralyzing fear of rejection. This always helps:

Entrepreneurship is living a few years of your life like most people won’t, so you can spend the rest of your life like most people can’t.
— Anonymous

Turn off the Clutterfuck

Sometimes it’s necessary to channel your thoughts elsewhere. Power walking has always been my alone-time escape of choice, but now, instead of jamming to 70’s classic rock while I workout (typical GenX here), I’ve started taking these “mini MBA” lessons from the greats in an attempt to form a stronger, wiser mindset.

So even if my workday has been a complete bust, just knowing I’m learning from the wealthiest entrepreneurs in the world gives me that warm fuzzy of accomplishment. I’m able to go on another day.

For super-intense times, I’ll switch gears—pull out my paints and paint brushes, and go full art-therapy. The canvas is my bitch.

A Channel of Passion

Finally, in an attempt to organize and chronicle my distorted musings, I started this blog. It’s been a pent-up passion I’ve had for quite some time — a way to connect with other driven, non-conforming mid-life women like myself. It’s exciting to watch this take form into something I can use to hopefully help others find time. 

‘Cuz this, my friends, is the best time of our lives. Onward! 

Ugh, done writing. Time to cocoon. Now, where’s that paint brush….